One of the most misunderstood terms in technology is artificial intelligence. Marketers looking to integrate AI into their strategies can start by researching current technology partners that are part of their current workflow, looking at current platforms applying AI and learning about the power of AI. The most innovative companies are natively integrating AI into their platform, making it possible for any marketer to be an AI-first marketer today.
When CRM, AI technology and big data technology are combined, they can maximize the collection of user information from different platforms, gain accurate insights for target customers and identify users' needs so that companies can determine the most appropriate marketing strategy.



In fact, through a variety of AI offshoots such as machine learning, deep learning, and natural language processing (NLP), the technology is AI in Digital Marketing already responsible for powering the everyday technologies that we know and love, including Siri, Cortana, PayPal, Google Maps, and more.
Most of the scientific research examines generic aspects such as e-business, consumer behavior, e-commerce strategies, social media advertisement, search engines and consumer predictive modeling avoid being more related to specific marketing issues in which business world is more aware of, like consumer behavior on social media, targeted advertisements, social media marketing, conversion optimization, predictive models in online purchases, chatbots etc.

Propensity modeling, a type of predictive analytics, uses analytics data, statistical algorithms and machine learning techniques to predict how customers will behave—for example, predicting the price at which a customer is likely to convert or make a repeat purchase.
CustomerThink's Advisors - global thought leaders in customer experience, marketing, sales, customer service, customer success, and employee engagement - share their advice on how to sustain positive relationships with your customers and employees during the COVID-19 crisis.

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If you're involved in enterprise marketing, there's a good chance you're already using some type of AI-powered solution in your martech stack But many marketers still do not understand the benefits of AI and machine learning over traditional non-intelligent” marketing software.